Digital Tabby
★★★★★ Rated 4.8/5 by 100+ Clients · 🇺🇸 Serving Nonprofits

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A Few Common Questions Answered...

Will Google Ad Grants Work For Our Nonprofit?
How Long Until We See Results?
How Do We Measure Success?
How Much Of My Time Will This Take?
What Is The Pricing?
Can You Get Donations With The Google Ad Grant?

Ready To Be Our Next Testimonial?

We've worked with 100+ nonprofits to move their missions forward.

Google review: Svetlana Hutfles Google review: Curt Warner Google review: Haylee Keyes Google review: Katina Truman Google review: Neil Kerfoot Google review: Christa Powers Google review: Redwood Marketing Team Google review: Rosie Pidoux Google review: EC Michaels Google review: Alex Berryhill Google review: Noah Purcell Google review: Matthew Bauer Google review: Prof. Dr. Razvan Ion Google review: Sean Bresloff Google review: Zornitsa Sleeper Google review: HudsonGirl Google review: Pamela S. Google review: Sarah Collica Google review: Mark Ralph Google review: Willis Turner Google review: Jude Jones Google review: Patricia Malizia
Matthew Bauer
★★★★★
Matthew Bauer

I run a very small non-profit that almost went under during COVID. We survived but needed to get our Google Ad Grant back on track with a new focus. Logan has been a life (or grant) saver. Very professional, knowledgeable, and understanding of the difficulties we face. I would highly recommend Logan's services.

Amanda Hugget
★★★★★
Amanda Hugget

Logan helped our small cat shelter implement our Google Ad Grant, and thank heavens we had him guide us through the process. We couldn't have done it on our own without his help, and I would so highly recommend him to others.

Amanda Hand
★★★★★
Amanda Hand

Logan is phenomenal. He has helped grow our organization after a post-Covid slump and we have seen real, demonstrable increases in our campaign areas. Google Ad Grants are an excellent tool if you know how to use them. I do not, Logan does. I highly recommend giving him the chance to make sense of things and to maximize the tool for your benefit.

Carmen Galeano
★★★★★
Carmen Galeano

We worked with Logan from Digital Tabby for an audit of one of our organization's Google Grant Ads accounts, and the experience was exceptional. The depth of insight he brought to the audit, along with the clear, actionable walkthrough and support, was invaluable. Logan didn't just point out what needed fixing; he laid out exactly how to move forward. It's clear he knows this space inside and out. We're excited to take his courses next. There's a wealth of knowledge there, and more importantly, real results to back it up.

Jude Jones
★★★★★
Jude Jones

Since joining our Google Ad Grant management team, Logan has been a revelation, completely revolutionising our strategy and bringing an influx of attention to our magazine. He has worked diligently to accommodate our every request and the results have been extraordinary. I can't express enough my gratitude.

Amy Moore-Simons (Shipley)
★★★★★
Amy Moore-Simons (Shipley)

I don't usually respond to unsolicited marketing help requests because they often feel spam-y and aren't addressing the help I actually need. However, I am so glad I responded to Digital Tabby. I spent about an hour with Logan going over my organization's Google Ad Grant account. I learned more with him in that time than the many months I've tried to learn the basics by myself. He is a great teacher: direct, confident, and knows the subject. If you need help with Google Ads, Logan is whom you want.

Carrie Straub
★★★★★
Carrie Straub

I had the pleasure of working with Logan to support my nonprofit clients with their Google Ad Grant accounts, and I can't recommend him highly enough. Logan brings a deep, comprehensive knowledge of the Google Ad Grant program. He not only understands the technical requirements and best practices, but also how to strategically align the grant to support mission-driven goals. What stood out most in our collaboration was Logan's consultative approach. He always took the time to understand each organization's unique needs and objectives, offering thoughtful, tailored guidance rather than one-size-fits-all solutions. If you're looking for a true expert in the Google Ad Grant space, Logan is that person.

Patricia Malizia
★★★★★
Patricia Malizia

Logan reached out to me through LinkedIn. A cold call. Most of which I never respond to. However, he must have had a sixth sense that I needed him. COOP had just lost our agency of record who was managing our Google Grant and I was definitely at a loss. We had an initial meeting where we discussed our grant and he went off to do a full audit. What he came back with was so enlightening. Since we started working together our spend has gone up reaching almost 10K each month (from like $2K previously), leads are up, conversions and web visits have all increased. Logan's approach is so interesting as well. He provides videos for every question helping me build a library of knowledge. Perhaps the best thing about Logan though is that he gets me. If you need help with your Google Grant, I highly recommend you connect with Logan. You will get what you pay for and more.

Dr Razvan Ion
★★★★★
Dr Razvan Ion

I have the privilege of working with Logan Mastrianna from Digital Tabby, and he is an exceptional specialist in Google Ad Grants for non-profits. Our organisation currently operates in the fields of journalism, queer studies, and AI. Logan possesses an impressive depth of knowledge in the Google for non-profit area, seamlessly blending strategic insight with technical expertise to deliver outstanding results. What truly sets Logan apart is his ability to explain complex concepts in a way that is clear and accessible. Logan's professionalism, creativity, and dedication make him an invaluable asset to any non-profit seeking to amplify its reach.

Katina Truman
★★★★★
Katina Truman

I was so fortunate to find Logan on LinkedIn. I had just been awarded a Google Ad Grant for a nonprofit on which I serve. BUT the website had two Google Analytic programs attached to it, and everything was twisted and tangled. Logan helped unravel the mess, set up the ads, and start us on the path to spending the ad grant money. If you need help with a Google Ad Grant account, reach out to Logan. I recommend him, 110%.

JK
★★★★★
John K. Romano

Logan performed an audit on our Google Ads Grant account that was performing very poorly. During the audit for us, he re-configured our tracking and conversion setup and made a few changes to our settings. After the audit, it was almost immediately that our conversions began to increase, heading off the threat of the account being suspended by Google. I highly recommend him.

Alex Smith
★★★★★
Alex Smith

Logan knows his Google Ads Grant. I have been working in the digital marketing space for 10 years, many of which actively managing Google Ads accounts. When our nonprofit relaunched the Google Ads Grant, Logan managed to help us with all the little nuances that a Grant account vs. a normal one has. His response time and communication style is excellent. I fully recommend Logan for any nonprofit.

Questions & Answers

What Is A Google Partner Agency?
A Google Partner Agency means that the company is recognized for maximizing campaign success for your clients, driving client growth and demonstrating Google Ads skills and expertise with certifications. Simply put, it means we know what we're doing and Google agrees.
Will I Have To Commit To Your Agency For A Long Time?
We keep it simple with month-to-month agreements. While many clients stay with us long-term, it's because they're seeing results, not because they're trapped in a contract.
Can I Add New Services Or Promote New Websites Even After We Launch?
Absolutely. Your Google Ad Grant account should be as dynamic as your organization. We can add new campaigns and adjust strategies whenever your needs change. There are no limits and we have many nonprofit clients that like to use the Google Ad Grant to promote seasonal event or new campaigns. Keep us in the loop on what's going on and we'll keep it reflected in your account!
How Often Will You Send Updates?
We provide detailed monthly reports and smaller updates throughout the month. We always stay in regular communication about campaign performance and opportunities. You'll never be left wondering how your grant is being used.
What Is Google Ad Grant Management?
Think of Google Ad Grant management as turning that free $10,000 monthly advertising credit into real results for your nonprofit. We handle all the technical details, the campaign structuring, the compliance monitoring, the bid adjustments, the keyword research, while you focus on what you do best: running your nonprofit and serving your community.
Can You Audit My Account Instead?
Yes! An audit gives you a clear picture of what's working, what isn't, and what opportunities you might be missing. We normally charge $500 for this service but if you're on this page and you're qualified you get it 100% free.
Why Should I Pay For Google Ad Grant Management?
Professional management helps you avoid common pitfalls while maximizing your grant's potential. This includes maintaining compliance with Google's requirements, properly structuring campaigns, targeting the right keywords, and setting up accurate conversion tracking. We've seen organizations struggle for months trying to handle this internally, often getting frustrated with low performance or even risking account suspension due to missed compliance requirements. Most nonprofits simply don't have the time or in-house expertise to stay on top of Google's constant platform changes, optimize campaigns regularly, and develop comprehensive advertising strategies. By investing in professional management, you're not just paying for account maintenance, you're investing in expertise that helps transform those free advertising credits into real results for your mission.
What Is The Difference Between Google Ad Grants and Google Ads?
While both platforms use the same interface, Grant accounts have special requirements and bid in a separate auction from paid ads. Understanding these differences is key to success with the program.
What Nonprofits Have The Best Results From Google Ad Grants?
We see success across all types of nonprofits but nonprofits with a very narrow local focus have the hardest time maximizing the grant. The common factor is having clear goals and being willing to test different approaches to find what works best.
Is The Google Ad Grant Only Good For Awareness?
Not at all! While it's great for awareness, it can drive all sorts of valuable actions, from volunteer sign-ups and donation to program registrations and email list growth. We have dozens of case studies showing the wide range of ways you can leverage the Google Ad Grant.
What's The Biggest Limitation Of The Google Ad Grant?
The biggest limitation is that the Google Ad Grant will typically get only 10% impressions share. That means your ads are showing in 1 out of 10 searches. That's easy enough to manage if you're targeting a larger region like the United States but becomes a big problem if you're focused on only one small city.